Sunday, January 24, 2010

Class Excercise- Constructive Criticism

Only when I search the picture shown in the lecture that i realised that the picture was taken from Macdonald's PR stint of promoting Avatar movie, this app online calld "Avatarise yourself", where you can create your own avatar.

No wonder I feel there's something wierd about the picture when I first saw it during lecture.

Here's another picture that's similar to the one in lecture:














Constructive Criticism

Description:

Composite picture combining avatar and another real person's face. It is reflected against the background of the avatar's homeland- Pandora.

Analysis:

It combines the user's face and avatar in the movie to create another personalised avatar uniquely for the user himself. Colours are blended to create the blue distinctive in Avatar. The Macdonalds Logo uses this application as a sponsor of this movie uses it as a PR tool, not only to advertise Avatar, but also to reinforce its brand value in consumers' mind.

Interpretation:

It makes user to feel as if he has created his own avatar that is capable of living and interacting with the other species in the world of the indigenious people, the Na'vi.

Judgement:

It is a clever idea to engage people in an interactive way, to enhance the interaction and attachment of people towards the movie.

However, based on the picture shown during the lecture, the resulting picture is pixellated, due to its low-resolution nature. Also, the blends between the user's face and the avatar's blue skin are not done very well. The user's face ended up looking paler than the avatar's blue skin, making the whole end product looking very artificial.

There is no blending between the foreground (the avatar itself) and the background. There seemed to be no connection between the avatar and the background, but more of a statue taking a photo in front of a painted wall. Shadows and lighting could be applied to make the avatar more blended to the background.

It's interesting that it's a programme you can avatarise youself, too bad by the time i realised, it's no longer available. Oh well.

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